Soccer World Cup 2010 in South Africa



Please note that the author of the document below is unknown to us.
Guidelines on World Cup 2010


The purpose of this document is to create awareness around probable business travel restrictions during the Soccer World Cup to be held June - July 2010.

Although the official World Cup is 11 June - 11 July 2010, the period between March and July 2010 will be an exceptionally busy period with the pre- and post- arrangements that will have a huge impact on business travel. The grid below indicates the magnitude of the disruption to business travel over this period which includes other major events beside the FIFA World cup.

Categories   March April May June July

School Holidays   27 March - 11 April, 26 April   10 June - 11 July

Events Cape Argus 14-March        

  Comrades     30-May    

  Cape Epic 21 - 28 March        

  Two Oceans   03-April     

  Durban July         03-July

  Grahams Town Festival       20 June - 08 July

  2010 World Cup       11 June - 11 July

Public Holidays Human Rights day 21-Mar        

  Public Holiday 22-March      

  Good Friday   02-April     

  Family Day   05-April      

  Freedom Day   27-April      

  Workers Day     01-May    

  Youth Day       16-June 

Around 2010 World Cup Media Groups   Arrive 25 April and depart two weeks after final

  Teams Arrive     Around 03 May

  Supporters arrive       Around 6 June until departure after post tours

  FIFA Family arrive     Around 01 May until 2 weeks after final


Overview of what is to be expected during the World Cup

1. Volume of Travellers expected

The World Cup is approximately 15 times bigger than the 1995 Rugby World Cup. The media contingent that will attend is estimated at 30 000. Business travel is disrupted purely due to the volume of supporters.

All indications are that approximately 220 000 long haul visitors will attend, 180 000 visitors from Africa and an average of 150 000 local supporters. On any match day it is envisaged that 100 000 travellers will need to use a travel commodity i.e. flight or road / rail transportation.

An additional 2 000 busses have been imported (overload on road transport) to carry these supporters. It is predicted that supporters will watch their team play every 3 or 4 days. When their teams are not playing, supporters will frequent the Fan Parks or embark on tours within the city of their choice.

2. Fan Parks

Fan Parks are situated in central areas so that general public can watch all the games. Entrance to the Fan Parks is free and it is expected that these Fan Parks will attract a lot of visitors. In Germany 2006 one Fan Park attracted 500 000 spectators to watch one game. To avoid large transport infrastructure expense, training venues will also double as public viewing sites.

Fan Parks in the Western Cape

·        The Grand Parade Somerset West Road

·        Stellenbosch Bellville Velodrome

·        Swartklip Atlantis

·        Khayelitsha Nomzamo Yethu (Hout Bay)

Training Facilities in the Western Cape

·        Newlands Rugby Ground UCT Rugby Ground

·        UWC Soccer Field Bellville Rugby Ground

·        Stellenbosch Rugby Ground Athlone Stadium

Fan Parks in Johannesburg (list to be updated)

·        Mary Fitzgerald Square in the Newton precinct

·        Fan Parks in Soweto are to be expected.
Innes-Free Park in Sandton,

·        Walter Sisulu Square in Kliptown

Fan Parks in Durban (list to be updated)

The Durban Beach Front has been earmarked as one of Durban's preferred sites for one or more Fan Parks during 2010.

3. Flights
·        To date no airline has released any prices or strategies for the World Cup period.

·        On pre and post match-days flights into and out of the venue cities will be overbooked. Due to the sheer volume of travellers, huge delays can be expected.

·        World Cup teams will use charter aircrafts and plan to use 2nd tier airports however their supporters will use the general airports. These airports will focus on scheduled international and domestic flights.

4. Accommodation
·        All the major hotel brands within South Africa have contracted with MATCH at a pre-defined room rate and therefore the normal Corporate rates will not be available during this period.

·        According to FIFA there is an approximate shortfall of 18 000 rooms for the World Cup. This supply and demand scenario allows B&B's / Guesthouses to offer rooms at a premium.

5. Car Rental
It is most likely that all car rental companies will go on "stop-sale" for the period of the World Cup and rental cars will be scarce.

6. Road Closures
It is indicated that there will be limited access and in some instances complete road closures in the areas surrounding the stadium and fan parks. This will make it difficult for travellers to move freely between offsite meetings.

7. Critical Date
The next critical date for the WC2010 is the 4
th December 2009 when the Pool draw is completed. This draw will indicate where the teams will be based and where their supporters will be spending most of their time.

8. Fixtures
The match schedule will be updated after the draw on the 4th December 2009. Games will be played at: 13h30, 16h00 and 20h30. Travellers need to allow for traffic congestion both at the stadium and the Fan Parks. It is advisable to allow 2hrs lead time if travelling to / from these areas.

Recommendations for travel during this period
·        Do not travel during these periods unless it is critical to travel.

·        Plan your trip well in advance, changes to a ticket over this period will be extremely difficult and very expensive.

·        Try to make appointments at a location that is in the opposite direction of a stadium / fan park..

·        Take flights during the times of when the games are being played. Games start at 13h30.

Allow for a minimum of 2 hours to get to the airport in Cape Town and possibly 3 hours for Johannesburg. The congestion on the roads both to and from   the Airports is going to be chaotic – plan for delays.

Parking at the airport will be virtually impossible and it is advisable to get someone to drop / collect you from the airports. Transfer companies will be busy with tourists and will also be very expensive.




17 October 2009

The latest news for African supporters is that the Ghana Football Team has just won the Under-20 World Cup. Ghana won the World Cup in a penalty-shootout over Brazil. This is ther first African soccer team to ever win the Under-20 Soccer World Cup, so it is indeed an historic occasion and bodes well for Ghana in next year's Soccer World Cup 2010 in South Africa.

22 August 2009

Are you and your company supporting sport in South Africa? Get behind our country and support the World Cup in South Africa in 2010.

Welcome to our Soccer World Cup Website. The Soccer World Cup in South Africa is getting closer every day. Are you ready for the Soccer World Cup?  Show your support for the Soccer World Cup and give your clients and staff soccer items with your company name on them.

It is a good day for Soccer in South Africa. Bafana Bafana almost beat Brazil last night. Well done to our Soccer players! It truly was an awesome soccer game and we can really see soccer uniting this country and giving us National Pride like never before. It is amazing to watch talents like Steven Pienaar play a sport with such commitment and skill. Bafana Bafana, you rock boys! Keep it up. From all of us at, we are proud of you.

Good Day. The news for today is that apparently there is going to be a soccer dance especially choreographed for the Soccer World Cup in South Africa. Keep a look out for this dance which will be on television screens soon.


New! New! New!

We are delighted to bring you a brand new promotional product, - the all new paper binoculars, these are fun and funky and well priced and are great for watching sport at a stadium. Pictures will soon be posted on this website. You can have your branding all over the paper binoculars. Do not miss this awesome opportunity. Contact us now to place your order.

The Soccer Confederation Cup

The Soccer Confed Cup takes place every four years in the World Cup Host country. The Confed Cup is hosted by FIFA. The participating teams are the winners of each of the FIFA confederation championships. This year, 2009, will be the first time that the Confed Cup will take place in Africa. The Confed Cup will kick-off on 14 June 2009 at the Ellis Park Stadium in Johannesburg. More on this exciting soccer event to follow.

Have you ordered your soccer promotional items yet? Are you supporting the Soccer Word Cup in South Africa? Get behind South Africa and show your support for sport.

The Soccer World Cup will take place over a period of 31 days in South Africa in 2010. There will be 32 soccer teams participating, an estimated number of visitors at just under 500 000. It is thought that 50 billion people could watch the Soccer World Cup 2010 on television.

This is a huge opportunity for us to market South Africa to the rest of the world. Will we and can we get it right? Yes, we can.

Apparently there willl be 12 750 foreign journalists in the country. The World Cup begins in South Africa in June 2010 and the question is, are South African companies putting their marketing emphasis and budgets behind the Soccer Wolrd Cup?

South African is spending a huge amount of money on infrastructure, stadiums, roads, transport facilities, hotels,25 new hotels, the doubling of car rental fleets and much more.

We will be adding information to this soccer promotional item website on a daily basis to keepy you abreast of what is happening regarding the Soccer World Cup 2010 in South Africa. May it be an excellent sporting event for South Africa and again reunite this country and its people.


Please note that there are very strict FIFA advertising regulations which it is important to adhere to. Please see and search for Information Document. In summary, there are a number of marks,logos,words, titles,symbols and terms which are protected in relation to the FIFA World Cup 2010. Under no circumstances can your company name be printed on a promotional item together with any of these marks or logos, etc. These include, but are not limited to;

2010 FIFA World Cup South Africa

2010 FIFA World Cup

FIFA World Cup

World Cup

2010 World Cup

World Cup 2010

South Africa 2010 or SA 2010 or ZA 2010

2010 South Africa

Football World Cup

Soccer World Cup

and any similar deviations or combinations thereof.

You can have your company logo and name on a soccer promotional item with no reference to the Soccer World Cup at all.